Every interactive project has two key goals: get the right information to the user, and look good doing it. This demands several things: being an expert on the content, presenting cleanly across many browsers and e-mail systems, putting key content out front, and helping the user find what they need.

I've been making web sites since 1994. In that time, I've done front end coding, back end programming, design, copywriting, content management, and information architecture. Having worn just about every hat, I know what goes into each role, and I get pretty excited about connecting the dots between the people in them.

I’m not a marketer, but you don’t work with MBAs for years without learning a lot (unless you’re sleeping). Interactive isn’t an end in itself. It’s a component in a strategy to connect with the customer. When working with a client or employer, the first thing I want to know is where interactive fits in that strategy.